The german automotive company BMW is very active on Facebook, meanwhile maintaining a Facebook Page with more than 450.000 fans. In December 2009 the question was, how can we say thank you to our fantastic fans out there constantly posting pictures, feedback and showing their appreciation for the brand. Therefore BMW diceded to show some of the best User generated Content on their Facebook site...

Sehr interessant - DraftFCB.fr, immerhin Dependance eines der weltweit größten Networks in einem G8 Markt hat nunmehr statt einer "Website" ein Weblog als Company Auftritt. Verdammte Klowand.

Cisco scheint es ernst zu meinen und kauft nach Fiveacross nun auch Tribe berichtet Techcrunch. But now the New York Times is reporting that the assets of the eight person company have been acquired by Cisco. This follows their acquisition of Five Across, a social networking infrastructure service, two weeks ago. The hope is to use the two company’s technology to help Cisco’s corporate clients b...

Moment, ein Magazin "to discover the best in Jewish Politics, Culture and Religion" brachte eine sehr interessante Hintergrundstory über den Google Co-Founder Sergey Brin, der wie ich nicht wusste der Sohn russisch-jüdischer Immigranten ist. Absolut lesenswert! Interessant auch der Versuch zwischen bestimmten Fakten aus dem Unternehmen und dem Judentum generell eine Korrelation herzustellen. Um da...

At LIFT07 I met Lisette Hoogstrate working in Marketing for Macaw - Well we shared the same table during the del.icio.us cheese fondue and while eating way too much melted cheese we also talked about what we do and what brought us to LIFT07... Lisette began to talk about her Corporate Blogging project and she got my attention initially - what striked me indeed was the very openness she shared her...

It was really fantastic – it was my first time at Olympic Winter Games and I have been working on a project for the Coca-Cola Company. I have been here in Torino for the last 5 days helping to launch the Torino Coinversations. Coke decided to invite 6 students from all over the world (Katie from the USA, Du Wei from China, Marina from Austria, Nicole from Germany, Kate from Canada and Giacomo from...